We are being deceived now more than ever. We are given the impression that we can just stroll into a store to compare anti wrinkle creams.

So why are so many flocking to the groundbreaking products offered online? Because the honest truth is that because of liability and cost reasons, what you will find at the local store are only products with low concentrations of the proven ingredients you need to fight wrinkles.

First of all it should be pointed out that it’s not that skin care products at stores don’t work at all. Some of the pricier ones, such as Roc, Olay, and L’Oreal do contain some good ingredients. The problem is – in my opinion – they aren’t using enough of that “good stuff.”

Cutting Costs and Liability
The problem is that these are subsidiaries of huge multinational corporations. They are in business to make money, and a lot of it. Sometimes, that can mean cutting corners when it comes to the formulations they use. There are only a few key ingredients out there that have been clinically proven to really work on wrinkles. That itself is great news that there really is hope! But the bad news is that they tend to cost a lot to manufacture.

So if you’re a huge multinational corporation that has shareholders to report to, and are expected to have better earnings every quarter… what are you going to do? One thing you may do is not use as much of these powerful ingredients in your product lines. For our own liability, we’re not going to say who we accuse of doing this, but you can go ahead and make your own assumptions. Now don’t misread this – we’re not saying the companies are lying about what they put into the bottles. What we’re saying is they put small amounts, and to realize that, you have to know what to look for on the fine print. You need to know what concentrations are best and what it says on their package.

Only a Few Big Players
Many people are disappointed to hear this viewpoint, but it gets worse. Unfortunately nowadays in America, we have very few choices when it comes to shopping for beauty products at the store. Sure, it may look like a lot of choices to you, but did you know that many of those “different” brands you see on the shelf are actually owned by the same huge corporation?

Then you need to take a closer look at the store you’re buying it from. This is the first time in history where no matter where you go in the country, you’re probably shopping at the same store. The Wal-Marts, CVS, Walgreens, etc. Thanks to mergers and acquisitions over the years, go into any town big or small, and stores such as these will probably be your only options. And like the skin care companies, they have shareholders to answer to. So it’s in their interest to sell brands they can make the most money off of. Brands that they can work out “sweetheart” deals by purchasing massive quantities of them. So basically what you have are mega skin care companies and mega retailers being buddies. Now that doesn’t offer the consumer much of a comparison, does it?

Making The Best Choice
Luckily, we can make an educated choice. A choice that is not only good for our face, but also our wallet. There are numerous manufacturers now that only focus on one thing – skin care. These are private companies answering to the customers only, not shareholders or boardmembers. They use the same proven ingredients the multi-billion dollar companies use, except they use them in a lot higher quantity.

As an added bonus, they often use higher quality – pharmaceutical grade – instead of cheaper formulations made in a third world country. So remember this when you compare anti wrinkle creams. Ingredient labels speak for themselves!